Four Objectives.
Twelve Key Results.

1. Acquire 3,500+ Activated Paid Stores

KR 1.1

Reach 3,500 activated paid stores by end of Week 13 (paid + store published + ≥1 transaction in 30 days). Stretch: 4,500.

KR 1.2

Achieve blended CAC ≤€19 across all channels by Week 13. Channel targets: Meta ≤€16, Search ≤€23, WhatsApp ≤€12, Affiliate ≤€7.

KR 1.3

Generate ≥50M paid impressions across Meta, Search, YouTube, and WhatsApp placements in the quarter.

2. Drive Store Activation Rate to ≥70%

KR 2.1

≥70% of paid subscribers publish their store AND receive a first transaction within 30 days of signup by Week 12 (from est. 40–50% at launch).

KR 2.2

WhatsApp onboarding achieves ≥60% open rate and lifts 30-day activation by ≥12 percentage points vs non-WhatsApp-touched users.

KR 2.3

Free-to-paid conversion rate reaches ≥12% by Week 8 (from ~5–7% baseline at launch). Stretch: ≥15% by Week 13.

3. Optimise Unit Economics Towards Profitability

KR 3.1

Annual plan selection rate reaches ≥35% of all new paid subscribers by Week 8 (from ~15–20% baseline), driven by €0.026/day checkout framing A/B test declared winner by Week 6.

KR 3.2

Affiliate and creator channel contributes ≥22% of all activated store adds by Week 13, at a blended channel CAC ≤€7.

4. Validate India-Specific Channel Hypotheses

KR 4.1

Vernacular (Hindi/Tamil/Telugu) ad creative achieves CPL ≥25% lower than English baseline, confirmed on ≥300 clicks per variant by Week 3.

KR 4.2

WhatsApp Click-to-Chat achieves ≥10% conversation-to-signup rate by Week 6, validating it as a Q2 scale channel for Segments 4 & 5. Minimum 200 conversations tracked.